Careers Marketing · full-time · hands-on
Lifecycle Marketing Manager
Build the engine that turns a free sign-up into a paying customer, in a fast-growing startup that is changing how service businesses operate.
About Plannit
A product-led motion with real stakes
The home services industry is undergoing an unprecedented digital transformation, and we're proud to be leading it. We're building a product-led growth motion with sales-assist, where automation, data and lifecycle design help users activate, adopt and convert, with a better customer experience.
This is an execution-heavy role with real ownership.
What you'll do
Own the lifecycle end to end
- Design and maintain Plannit's lifecycle stages and pipeline logic across the full customer journey
- Define lifecycle entry and exit criteria based on product usage, behaviour and intent
- Continuously optimize lifecycle flows to reduce manual sales involvement and support a self-serve motion
- Build and maintain advanced HubSpot lifecycle and email workflows (marketing and CRM automation)
- Create and manage dynamic segmentation based on behaviour, product signals and firmographics
- Own contact, company and deal data hygiene: properties, syncing, lifecycle logic
Is this you?
What we're looking for
Experienced, hands-on and still excited to build. Open each panel for the specifics.
Experience3 to 5 years, HubSpot in your hands
- 3–5 years in lifecycle marketing, marketing operations or growth marketing
- Strong hands-on experience with HubSpot (Marketing Hub and CRM)
- Proven ability to build automation, workflows and segmentation independently
- Excellent analytical skills: funnels, cohorts and behavioural data
- Experience within a product-led or self-serve SaaS motion, with product usage data or in-app events
How you workBuilding over decks
- You prefer building and executing over presenting decks
- You're highly autonomous and comfortable owning systems end to end
- You enjoy debugging data and figuring out why something isn't converting
- You think in systems, flows and automation, not one-off campaigns
- You care deeply about clean data and measurable impact
Why this role is differentOwnership, impact, no bureaucracy
- Real ownership of the entire lifecycle engine
- Direct impact on revenue and conversion
- Close collaboration with leadership, product and sales
- No bureaucracy, no micromanagement, just outcomes
Competitive compensation aligned with experience. We're hiring someone experienced, hands-on and growth-oriented, but still excited to build.
Room to grow into a senior lifecycle or growth role as Plannit scales.
A seat at the table as product-led growth becomes central to our strategy.
Interested?
Ready to build the future of home services software with us?If you love automation, analytics and building growth systems that scale, send us your resume with a note explaining why you're the right person for this role.